Targeted Advertising for AUTOCULT
Project period: June 13 – July 9, 2023.
Client: Automotive Festival AUTOCULT
Services: Setup and launch of targeted advertising.
The AUTOCULT Festival brings together all brands and models of cars and motorcycles, as well as various tuning cultures and styles, including stance, retro, off-road, stock, and custom tuning.
Drive traffic
to the website
to the website
Inform the target audience about the upcoming event
Increase reach and brand awareness among the target audience
Goals and Objectives
It was important to capture the target audience across all platforms
Additionally, we promoted the event through Telegram channels and collaborated with an account that shares recommendations on where to spend the weekend. Promotional posters for the festival were also published there.
To maximize the festival’s reach and awareness, the following social media platforms were selected for launching advertising campaigns:
Concept Description
As part of the advertising campaigns, we launched short promotional videos capturing the atmosphere of the festival and car culture, and also used static creatives.
Implementation
Workflow
Implementation. Copywriting
Implementation. Promotion
Implementation. Moderation
The main characteristics and value of the product for buyers, which we reflect in the account and convey in the texts: quality / reliability / experience / safety.
The main promotional areas are the Instagram account and Facebook page.
We also drive audiences to the website and quizzes.
We launch additional advertising campaigns with special offers or product creatives.
We also drive audiences to the website and quizzes.
We launch additional advertising campaigns with special offers or product creatives.
We process incoming requests from all users daily.
We process all requests promptly.
We handle both negative and positive comments.
We process all requests promptly.
We handle both negative and positive comments.
Step 1
Step 2
Step 3
Results
1 755
2 188
292
95
Monthly post reach
Monthly stories reach
Average daily post reach
Average daily reach of stories
Instagram account results and performance.
Current monthly statistics for the Instagram account of Hörmann's representative office in the Republic of Belarus:
Current monthly statistics for the Instagram account of Hörmann's representative office in the Republic of Belarus: