Marketing Guides
Social media that works for business.
Explore our collection of free and premium marketing guides and step-by-step instructions
designed to help you generate leads, increase sales, and scale your business.
Explore our collection of free and premium marketing guides and step-by-step instructions
designed to help you generate leads, increase sales, and scale your business.
Our LinkedIn Marketing Guides
We will help you to become a better expert
LinkedIn profile is usually the first touchpoint with your personal brand.
Before people read your content or speak to you, they evaluate your positioning through three elements.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
Before people read your content or speak to you, they evaluate your positioning through three elements.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
Your LinkedIn profile is not just a profile. It’s where clients decide whether to trust you.
We help you build clear expert positioning that is focused on your experience, results, and real value.
So clients choose you before the first message.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
We help you build clear expert positioning that is focused on your experience, results, and real value.
So clients choose you before the first message.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
LinkedIn Guide for Experts | Part 3
A strong LinkedIn profile is not about sounding impressive. It’s about being clear, relevant and credible.
In this guide, you’ll learn how to structure your About and Experience sections, so your profile worked as evidence, not just self-description.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
In this guide, you’ll learn how to structure your About and Experience sections, so your profile worked as evidence, not just self-description.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
LinkedIn Guide for Experts | Part 4
A strong LinkedIn profile is not about showing everything. It’s about showing the right signals.
In this guide, you’ll learn how to use education, credentials and profile sections strategically to create depth, authority and trust. Only what reflects your real level.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
In this guide, you’ll learn how to use education, credentials and profile sections strategically to create depth, authority and trust. Only what reflects your real level.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
LinkedIn Guide for Experts | Part 5
In this guide, you’ll learn how to strengthen your positioning through social proof, engagement and brand consistency - and how small details shape how others perceive your expertise.
Because trust is built through patterns, signals and consistency over time.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
Because trust is built through patterns, signals and consistency over time.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
LinkedIn Guide for Experts | FULL 42 SLIDES GUIDE
In this guide, you’ll learn how to strengthen your positioning through social proof, engagement and brand consistency - and how small details shape how others perceive your expertise.
Because trust is built through patterns, signals and consistency over time.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
Because trust is built through patterns, signals and consistency over time.
The guide was created in collaboration with SM2 Digital Agency and LinkedIn expert Kate Vuillier.
Tatsiana Yarash, founder of the digital agency SM2, together with B2B marketing specialist Kate Vuillier discuss how LinkedIn works today and what actually drives results. In this conversation we cover:
• The first steps to start growing on LinkedIn
• Why LinkedIn now prioritizes people over company pages
• How to build a strong personal brand and thought leadership
... and many other topics.
If you want to grow your personal brand, develop B2B marketing strategy or understand how LinkedIn works in 2026, this episode will give you practical insights and real experience from the field.
• The first steps to start growing on LinkedIn
• Why LinkedIn now prioritizes people over company pages
• How to build a strong personal brand and thought leadership
... and many other topics.
If you want to grow your personal brand, develop B2B marketing strategy or understand how LinkedIn works in 2026, this episode will give you practical insights and real experience from the field.
LinkedIn Podcast