Targeted Advertising for Flersalon2
“Fler” means “flower” in translation. Fler Aesthetics Center is a place where your beauty, like a flower, will bloom and amaze you with its uniqueness. Once you visit this center, you will fall in love forever with its cheerful and original design, the professionalism of its specialists, the friendliness of its staff, and its special atmosphere of lightness and the promise of something beautiful.
project period
from May 12, 2022 to present
Setup and launch of targeted advertising
Beauty and aesthetics center Flersalon2
Services
Client
Attract the target audience
Generate leads
Increase the reach and awareness of the beauty salon
Goals and Objectives
As a result, the beauty salon consistently receives several inquiries for the required treatment every day.
The beauty industry is highly competitive, and every advertiser competes for the audience’s attention. Therefore, the optimal strategy for promoting beauty treatments was chosen: launching advertising campaigns with the goal of generating direct messages.
Idea
Photorejuvenation is an effective non-invasive method of skin rejuvenation. It involves using a special attachment that targets cells with excess pigment, destroys them, and seals enlarged blood vessels with intense pulsed light.
In the beauty industry, it is important to show both the process and the result. Therefore, we use real photos and videos from the treatment while also testing other advertising layouts.
In the beauty industry, it is important to show both the process and the result. Therefore, we use real photos and videos from the treatment while also testing other advertising layouts.
Every day, advertising campaigns for different treatments are running. For each advertising campaign (treatment), a unique offer and creative are developed to attract the target audience.
Ad placements and formats are selected for each campaign. Let’s take a look at one of the advertising campaigns promoting the hardware-based “Photorejuvenation” treatment.
Ad placements and formats are selected for each campaign. Let’s take a look at one of the advertising campaigns promoting the hardware-based “Photorejuvenation” treatment.
Implementation
$340,22
20%
66
$1,07
317
Total spend
Conversion to booking
Number of bookings
Cost per conversation
Conversations started
$0,20
1 664
22 092
Total clicks
Reach
The “Photorejuvenation” hardware-based treatment is expensive, so the decision-making process before booking the treatment can be lengthy.
As a result of the advertising campaign, the following results were achieved:
As a result of the advertising campaign, the following results were achieved:
Results
CPC
The client is satisfied with the results, and we continue our cooperation.
Return on investment
Cost per booking
Booking conversion rate
547%
$5,15
20%
As a result of the advertising campaign