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Case Title
Subtitle/Case Description
The German company Hörmann is Europe's largest manufacturer and supplier of garage and industrial doors, drives, boxes, and doors for various purposes, as well as loading equipment. Premium segment. For example, the cost of an entrance door is €2,000-3,500.
Goals
Tasks
- Increase brand awareness and build product knowledge among various segments of the target audience.
- Create a loyal community within the account so that users visit the profile not only to view products.
- Increase the amount of feedback from users.
- Increase the number of leads.
- Promoting products to different segments of the target audience.
- Building content based on insights, creating situations with the product.
- Differentiating from competitors by communicating advantages, combating audience stereotypes.
- Working with feedback in direct messages and comments.
- Strengthening trust in the brand.
- Creating expert content.
A separate Instagram account, like a storefront
In August 2022, we decided to create a second Instagram account as a storefront for interior doors — @hormann_doors_by.
The goal: to showcase products without creating an account that blatantly sells to users.
Thanks to the company's core values, we were able to create an account with diverse content that provides detailed information not only about doors, but also about important elements.
The goal: to showcase products without creating an account that blatantly sells to users.
Thanks to the company's core values, we were able to create an account with diverse content that provides detailed information not only about doors, but also about important elements.
In August 2022, we decided to create a second Instagram account as a storefront for interior doors — @hormann_doors_by.
The goal: to showcase products without creating an account that blatantly sells to users.
Thanks to the company's core values, we were able to create an account with diverse content that provides detailed information not only about doors, but also about important elements.
The goal: to showcase products without creating an account that blatantly sells to users.
Thanks to the company's core values, we were able to create an account with diverse content that provides detailed information not only about doors, but also about important elements.
A separate Instagram account, like a storefront
Workflow
Implementation. Copywriting
Implementation. Copywriting
Implementation. Copywriting
The main characteristics and value of the product for buyers, which we reflect in the account and convey in the texts:
quality;
reliability;
experience;
safety.
quality;
reliability;
experience;
safety.
The main characteristics and value of the product for buyers, which we reflect in the account and convey in the texts:
quality;
reliability;
experience;
safety.
quality;
reliability;
experience;
safety.
The main characteristics and value of the product for buyers, which we reflect in the account and convey in the texts:
quality;
reliability;
experience;
safety.
quality;
reliability;
experience;
safety.
Step 1
Step 2
Step 3
Results
1 755
2 188
292
95
Monthly post coverage
Monthly stories reach
Average daily post reach
Average daily reach of stories
Instagram account results and performance.
Current monthly statistics for the Instagram account of Hörmann's representative office in the Republic of Belarus:
Current monthly statistics for the Instagram account of Hörmann's representative office in the Republic of Belarus:
Subscriber dynamics for the month
Summary
- Thanks to comprehensive promotion, we managed to stand out from our competitors by creating a unified visual strategy and a key message in the form
- of company values in our copywriting.
- Today, the Instagram account is a story of the company, useful and expert information, an engaging platform for the target audience that meets all its needs. It brings in leads.
- Thanks to competent and prompt moderation, the profile's audience remains satisfied, as all comments and requests are processed.
Client review
Client Name
Position, company
Thanks to comprehensive promotion, we managed to stand out from our competitors by creating a unified visual strategy and a key message in the form of company values in our copywriting.
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