Targeted Advertising
for AUTOCULT
The AUTOCULT Festival brings together all brands and models of cars and motorcycles, as well as various tuning cultures and styles, including stance, retro, off-road, stock, and custom tuning.
project period
June 13, 2023 – July 9, 2023
Setup and launch of targeted advertising
Automotive Festival AUTOCULT
Services
Client
Drive traffic
to the website
to the website
Inform the target audience about the upcoming event
Increase reach and brand awareness among the target audience
Goals and Objectives
It was important to capture the target audience across all platforms
Additionally, we promoted the event through Telegram channels and collaborated with an account that shares recommendations on where to spend the weekend. Promotional posters for the festival were also published there.
To maximize the festival’s reach and awareness, the following social media platforms were selected for launching advertising campaigns:
Concept Description
As part of the advertising campaigns, we launched short promotional videos capturing the atmosphere of the festival and car culture, and also used static creatives.
Implementation
Instagram
Results
644,08$
0,05$
13 092
0,10$
6 833
Budget
Cost per click (all)
Clicks (all)
CPC
Clicks on the link
0,86$
859 069
424 120
Views
Reach
CPM
Instagram advertising campaign with the objective “Traffic” to the website.
45,89$
262
9
9
Budget
Clicks by the link
Saved
Reposts
63
33 530
21 403
Views
Reach
Likes
Reels promotion on Instagram in the @spot.map account.
Advertising campaigns on Instagram were launched across 7 audience segments:
- Two male audiences with interests in automotive topics
- A broad audience without specific interests across Belarus
- A broad audience of girls and women without specific interests
- A male audience without specific interests
- Girls and women who have children
- A broad audience without specific interests in Minsk and within a +80 km radius
Total clicks
Link clicks
7 326
13 092
Views
Reach
871 369
445 523
Total results obtained:
TikTok
Results
USD
0,90 %
10 365
1 155 232
Currency
720 792
Reach
CTR (target page)
Clicks (target page)
0,22$
0,02$
252,52$
CPC
Budget
CPM
CPM
TikTok advertising campaign with the objective “Traffic” to the website.
Youtube
Results
72,94 %
93,69 %
61,22 %
65,48 %
1 423
322,72$
25% was viewed
To completion viewed
75% was viewed
50% was viewed
0,23
4 799 013
Viewing Time
Click Price
Clicks
0,002$
61,51 %
280 181
Coef. views
Views
Budget
Price per view
YouTube advertising campaign with the objective “Traffic” to the website.
The advertising campaign was launched for two audience segments:
The advertising campaign was launched for two audience segments:
- Audience with interests related to the website autocult.by
- Broad audience
Telegram
Results
30
6 815
Total views
Total clicks
Views: 500
Views: 119
Views: 3,100
Baraholka Minska
MinskBel
newsgw
Views: 1,300
Views: 2,780
Views: 999
Bugulma WS
Belarus Chat
Avto Do 1000
Views: 797
Ad placements in Telegram channels
An announcement post about the event was published in 7 public channels:
Outcomes and Results
Total expenses: $1,219.24
Revenue: 36 600 USD
ROI: ≈ +89x
Revenue: 36 600 USD
ROI: ≈ +89x
Total number of festival visitors
Number of visitors on the second day
Number of visitors on the first day
~6 000
1 400
4 500
The event achieved wide reach:
